Graduating from York University in Toronto with studies in business and psychology, Sonia began her career in corporate sales and content strategy at Dow Jones Interactive in 2001. At the time, she was instrumental in helping companies leverage content and data to make more informed business decisions — a skill that built the foundation for her career in digital marketing.

In the early 2000s, Sonia relocated to Australia to assist Dow Jones in expanding their data-driven products to new markets. Later, she joined Equifax, where she was responsible for helping corporate clients interpret data insights to reduce financial risk — highlighting her strength in analytics, algorithms and decision intelligence.

Sonia’s entrepreneurial journey began when she launched Australian AMICA Organic Skincare, sparking a passion for digital marketing and health-related consumer engagement. Determined to master the field, she stepped away from corporate sales to study and apply the principles of SEO, paid advertising and healthcare marketing firsthand.

After several years of experience in top Australian digital agencies, Sonia was selected by Westpac to travel nationwide for one month, educating finance and mortgage brokers on how to apply digital marketing principles to grow their businesses — confirming her talent as both a trainer and strategist.

Driven by both personal experience and professional insight, Sonia has channelled that expertise into helping healthcare businesses thrive online. Today, as a respected healthcare marketing expert, she partners with dentists, orthodontists, surgeons, chiropractors and wellness specialists — delivering tailored marketing solutions that deliver exceptional ROI.

Whether strategising growth campaigns, improving visibility in competitive niches or analysing data to understand patient behaviours online, Sonia is known for being a highly analytical, algorithm savvy and results driven digital marketer — the go to expert for medical professionals who want real success through digital.