Apr 22, 2025
AI Search and Google Search: Now is the time to take action
Hi, I’m Sonia — a digital marketer who’s helped local Australian businesses grow through smart, profitable lead generation.
After taking time off to welcome my beautiful baby girl (she is just about to turn one), I’m back — and I’m excited to work with a small group of new clients.
If you’re a business owner relying on Google to bring in leads, this is something you need to know:
Google is shifting how it shows search results. While in Australia we’re not yet seeing AI-generated answers dominate every search (like “best psychologist Sydney”), that change is coming — and in some areas, it’s already here.
Google’s AI (and similar tech from Microsoft and others) is beginning to summarise answers directly in search, pushing traditional results — even maps and ads — further down the page.
This means your business needs to not just rank well in search — it needs to become a trusted source that AI pulls from.
Unlike the old SEO tactics of stuffing in keywords, AI search is influenced by:
✔️ Helpful, well-structured content
✔️ Real answers to customer questions
✔️ Local trust signals and authority
✔️ Schema and structured data
✔️ Reviews and topical expertise
For example: a page answering “How much does a psychologist cost in Sydney?” with genuine, helpful detail is more likely to get picked up — not just for traditional search, but for future AI results too.
Google’s changes don’t wait — and early movers almost always win. If you start building for AI search now, you’ll be ahead of 90% of your competitors when it becomes the standard.
This is your chance to position your business ahead of the curve, build trust with search engines, and attract leads in a smarter, more sustainable way.
I’m passionate about helping good businesses grow in smart ways — especially now, with the digital landscape changing so quickly. Whether you’re a solo operator, clinic, or family-run team, I’d love to support you.
✅ 2 MONTHS FREE*
✅ And Click on “Register” on the Blog Page to attend my next Webinar which goes into much more detail about Google Search, SEO and AI Search. I’ll walk through what this all means for local business owners — in plain English.
Meet Sonia, a seasoned digital marketing expert specializing in medical and healthcare practices. With her insightful strategies, she empowers healthcare professionals to attract and nurture a greater number of patients. Sonia's expertise lies in understanding the vital marketing metrics crucial for the sustained growth of healthcare clinics. Trust her to…
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