3 Reasons why Your Practice should implement SEO even though you are running successful social media campaigns.

1. Best Quality Leads

   While social media will deliver far more enquiries and lead generation, the best quality leads are still being generated by the highly trusted Google Search Engine and Google owned platforms, including YouTube.When relying on social media campaigns for lead generation, a lot of sales and customer service time is devoted to responding to DMs, phone calls, leads and these enquiries tend to be researching in general or highly price conscious and can place a lot of pressure on your limited staff and internal resources. The concept that social media is FREE is not true as it comes at a great cost of administering and following up on these lead types.

2. Faster Results

   Your Dental SEO will achieve faster ranking results when your practice is running engaged social media campaigns. If your social media channels are posting regularly and using various features of the social media platforms and receiving good engagement, then this provides strong signals to Google SERPs and helps achieve a higher ranking on Google (provided that your website is well structured and setup to achieve great SEO results).

3. The illusion that Social Media Management is FREE

   Are you measuring the cost of your receptionist or practice manager to post unique content on your social media channels? It is not just the posting itself that needs to be considered but also:

   i) time involved for the strategy of your social media posting
   ii) time involved with obtaining unique content ( setup and follow through with testimonials, videos, interviews etc)
   iii) time involved to edit and develop the creative posts or videos.
   iv) time involved to actually post on the various social media channels.
   v) time involved to then review and measure the results of the social media posts
   vi) responding to DMs, calls and leads. This involves the time involved in responding to DMs, calls and for the principal dentist to meet with social media potential patients, develop a brief and proposal particularly for cosmetic dentistry work.

We believe in the efforts and the importance of social media despite the cost involved. And we also believe that you could run your practice solely running social media campaigns.

However, our experience is that social media is not cheaper or more affordable than SEO and we are still finding that overall when we measure the number and quality of leads from social media vs SEO, SEO provides better quality leads including:

• Average Sale is much higher
• Conversion Rate from Lead to Sale is also much higher

Conclusion

Dental SEO is still a great way to market your practice. We believe this is actually the more affordable option to obtaining great quality leads. By implementing dental SEO strategies into your marketing plan, we believe you will be able to reach more patients and grow your business more profitably.