Medical SEO Sydney
Medical SEO continues to offer high ROI with high quality lead generation
Google currently holds 78.01% of the search market share.
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A successful SEO campaign continues to outperform other platforms and provides the best quality and quantity lead generation. Knowing how to attract and convert potential patients on Google Search is critical to your medical and healthcare practice for lead generation. Your practice will find the most qualified leads or new patients from Google Search. Patients are searching for your services online every day. They are not passively scrolling. They are typing in searches looking for a medical professional or practice, just like yours. When searching on Google, they are searching with intent to call or make an online enquiry. We continue to see the best ROI resulting from SEO. Search Engine Optimisation is here to stay for a long time and Google are ensuring more and more that the SERPs are delivering what their users want to engage with. Aside from having a well designed website, your website must be found on Google's platforms ( Google Search, YouTube) on the first page in order to build brand awareness and generate new leads. Our SEO team are experts when it comes to search engine optimisation (SEO) with innovate and technical knowledge and strategies to achieve first page Google rankings, heaps of engaged traffic and of course, conversions.
Find out how Medical Marketing Specialists can improve your sales and ROI. We’ll be frank with you.
Not happy with your current digital marketing results?
Not getting a great ROI?
Not recognised as an authority in your niche?
We’ve seen Medical and Healthcare practices let go of Search Engine Optimisation due to the amount of time it can sometimes take to rank on Google’s first page and the costs of SEO before achieving an ROI can be offsetting. As a result, many practice owners make the decisions to instead invest in pay per click or paid advertising.
In the last few years, healthcare professionals and medical practices who pursued pay per click or paid advertising would admit they have witnessed a massive jump in the cost per click with Google AdWords, Social PPC and YouTube. These platforms have become incredibly competitive and as a result a much higher acquisition cost using paid advertising means diminishing profits for lead generation. A real concern for healthcare professionals with advertising costs increasing every year while growing their practice. While these practices might still be seeing an ROI it is being diminished by solely relying on paid advertising and not in conjunction with SEO. By avoiding working on SEO, medical practices and healthcare professionals are also avoiding to build website authority, a long term marketing and branding strategy that would see their practice thrive. Businesses that invest in their brand for the long term, are the most successful and profitable.
Truth is, SEO or Search Engine Optimisation along with other Google Platforms including YouTube are still the highest converting platforms and usually the most profitable across most industries and an absolute no brainer for Medical and Healthcare professionals to pursue for driving traffic, generating leads and thus growing their practice.
Search Engine Optimisation has made a huge comeback and those medical practices and healthcare professionals taking advantage of SEO will reap the rewards for the long term, saving long term costs whilst building a long term sustainable practice.
There are many parts to Search Engine Optimisation. The key is to deliver and optimise consistent new and high quality content on your own website ( Onsite SEO) as well as external popular websites (offsite SEO) that are relevant to your industry. The quality of your links will be based on the quality of your online relationships. Medical Marketing Specialists can assist you to gain high quality backlinks with our diverse and network of contacts. All of our backlinks and content are unique and genuine and developed with the end user (your patient) in mind to engage with. We love SEO and hope to service you with our talent so we can help you attract and help more patients.
Search Engine Optimisation Related Content
Your booking and thank you page are important for conversions and lead generations. We've seen just by improving the design and content of Booking or Call to Action pages increase conversions over 30%.
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