Insights for Medical Professionals
beginner
Insights for Medical Professionals
The
Medical Edge
Strategic intelligence for specialists who want to grow their practice, build lasting systems, and stay ahead of digital change.
AI is transforming healthcare operations, but compliance is non negotiable. Here is the framework we use with our clients to deploy AI tools ethically and effectively.
advanced
Your practice will never grow beyond your personal capacity without systems. This guide walks through the exact SOP framework we have built for practices doing $2M+ revenue.
beginner
Your Google Business Profile is often the first thing patients see. Most practices set it up once and forget about it. Here is how to turn it into your most powerful local marketing asset.
intermediate
Whether you are 5 years or 15 years from exiting, the decisions you make today determine your practice valuation. A candid look at what we have seen work.
beginner
Reviews are critical for local SEO and patient trust. But AHPRA has strict rules about how they can be used. Here is the compliant approach that still delivers results.
intermediate
Google’s AI Overviews are reshaping how patients find specialists. If your SEO strategy has not adapted, you are already losing ground to competitors who have.
intermediate
Your website gets traffic but not enough enquiries. The problem is almost never the amount of traffic. It is what happens after someone lands on your site.
beginner
A real case study of how we helped an orthodontic practice automate their entire follow up pipeline using AI tools that cost less than $200 per month.
intermediate
Google is shifting how it shows search results. AI generated answers are pushing traditional results further down. Here is what that means for your practice and how to stay ahead.
beginner
Beyond revenue and patient numbers, there are 7 KPIs that predict practice health. We show you how to build a dashboard that takes 5 minutes to review each week.
ABOUT THE AUTHOR
Sonia Magliocchi
Director · Medical Marketing Specialists
Sonia is a medical marketing expert and the Director of Medical Marketing Specialists, a consultancy helping healthcare professionals attract more patients through evidence based digital strategies. With a background in business, psychology, and data analytics — and over a decade of marketing experience — Sonia is recognized for building high performing strategies for dentists, surgeons, and wellness brands.
Through The Medical Edge, Sonia shares the frameworks, case studies, and hard won insights from working in the trenches with some of Australia’s most successful medical practices.
Follow Sonia on LinkedIn for insights on healthcare and digital marketing trends — and join her exclusive newsletter, The 7-Figure Ortho Practice, only available on LinkedIn.
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Years Experience
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Practices Gown
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