Insights for Medical Professionals
intermediate
Insights for Medical Professionals
The
Medical Edge
Strategic intelligence for specialists who want to grow their practice, build lasting systems, and stay ahead of digital change.
Google’s AI Overviews are reshaping how patients find specialists. If your SEO strategy has not adapted, you are already losing ground to competitors who have.
intermediate
Your website gets traffic but not enough enquiries. The problem is almost never the amount of traffic. It is what happens after someone lands on your site.
beginner
A real case study of how we helped an orthodontic practice automate their entire follow up pipeline using AI tools that cost less than $200 per month.
intermediate
Google is shifting how it shows search results. AI generated answers are pushing traditional results further down. Here is what that means for your practice and how to stay ahead.
beginner
Beyond revenue and patient numbers, there are 7 KPIs that predict practice health. We show you how to build a dashboard that takes 5 minutes to review each week.
intermediate
You do not need to dance on TikTok. But you do need a strategy for becoming the go to name in your specialty. Here is the dignified approach that works.
intermediate
Most medical practices publish content nobody reads. Here is the content strategy framework that drives real patient enquiries, builds authority, and supports your SEO.
beginner
Video is the highest converting content format in healthcare marketing. But most specialists avoid it. Here is the practical, low pressure approach that gets results.
beginner
Acquiring a new patient costs five times more than retaining an existing one. Yet most practices invest almost nothing in keeping the patients they already have. Email is the answer.
beginner
Strategic backlinking is one of the most effective ways to strengthen your medical SEO. We explore three practical approaches that build authority and foster meaningful industry connections.
ABOUT THE AUTHOR
Sonia Magliocchi
Director · Medical Marketing Specialists
Sonia is a medical marketing expert and the Director of Medical Marketing Specialists, a consultancy helping healthcare professionals attract more patients through evidence based digital strategies. With a background in business, psychology, and data analytics — and over a decade of marketing experience — Sonia is recognized for building high performing strategies for dentists, surgeons, and wellness brands.
Through The Medical Edge, Sonia shares the frameworks, case studies, and hard won insights from working in the trenches with some of Australia’s most successful medical practices.
Follow Sonia on LinkedIn for insights on healthcare and digital marketing trends — and join her exclusive newsletter, The 7-Figure Ortho Practice, only available on LinkedIn.
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