Insights for Medical Professionals
intermediate
Insights for Medical Professionals
The
Medical Edge
Strategic intelligence for specialists who want to grow their practice, build lasting systems, and stay ahead of digital change.
Your practice is 40 minutes from the CBD but your ideal patients are searching in the city. Here is the strategic approach to ranking in locations where you do not have a physical address.
intermediate
Targeting multiple suburbs is essential for growing your patient base. But get it wrong and Google will penalise you. Here is the framework that works for medical practices across Australia.
advanced
Should you create suburb pages? Use subdirectories or subdomains? The URL structure of your website has a direct impact on how well you rank locally. Here is the right approach.
beginner
Your Google Business Profile is often the first thing patients see. Most practices set it up once and forget about it. Here is how to turn it into your most powerful local marketing asset.
ABOUT THE AUTHOR
Sonia Magliocchi
Director · Medical Marketing Specialists
Sonia is a medical marketing expert and the Director of Medical Marketing Specialists, a consultancy helping healthcare professionals attract more patients through evidence based digital strategies. With a background in business, psychology, and data analytics — and over a decade of marketing experience — Sonia is recognized for building high performing strategies for dentists, surgeons, and wellness brands.
Through The Medical Edge, Sonia shares the frameworks, case studies, and hard won insights from working in the trenches with some of Australia’s most successful medical practices.
Follow Sonia on LinkedIn for insights on healthcare and digital marketing trends — and join her exclusive newsletter, The 7-Figure Ortho Practice, only available on LinkedIn.
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Insights for Medical Professionals
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